Portfolio - Intrawest Destination Next • Outdoor Campaign
As part of Intrawest's 2007 "Destination Next" North American cross-resort promotion, creative elements were produced to meet an array of marketing goals, using newspaper advertisements, brochures and fliers, posters, banners, billboards, websites, e-campaigns and other mediums, some of which can be found below.
The Destination Next campaign resulted in substantially large increases in 'nights-booked' at Intrawest destination hotels nationwide, and was considered a huge success. Below are a number of outdoor pieces that I helped to produce for this campaign.
The Destination Next campaign resulted in substantially large increases in 'nights-booked' at Intrawest destination hotels nationwide, and was considered a huge success. Below are a number of outdoor pieces that I helped to produce for this campaign.
One of a series of large outdoor banners created for the Toronto Ski Show. This is a concept image, not a final photograph of the banners in place. Banners were also produced for street poles, and indoor placement.
Indesign, Photoshop
One of a series of billboards designed for the Destination Next campaign, for Blue Mountain.
Photoshop, Indesign
One of a series of billboards designed for the Destination Next campaign, for Whistler Mountain.
Photoshop, Indesign
Card design for the actual pass used in the promotion.
Indesign, Photoshop
One of a series of billboards designed for the Destination Next campaign, for Tremblant Mountain.
Photoshop, Indesign
One of a series of billboards designed for the Destination Next campaign, for Panorama Mountain.
Photoshop, Indesign
One of a series of large indoor banners created for the Toronto Ski Show.
Indesign, Photoshop
A layout of the front of a tradeshow booth put up at the Toronto Ski Show. This consisted of three pieces, a backdrop wall, one piece (the card) sitting forward of the wall, and one above.
Indesign, Photoshop
Or return to the main Portfolio
