Portfolio - Gourmet Organics Package Designs (Salmon Burgers)
Designed store-shelf packaging for frozen salmon burgers, working from concept to design to mockup to production.
Photoshop, Illustrator
A series of designs were created to reflect different burgers, flavours and languages.
A previous version of the packaging that was eventually ruled out in favour of a lighter & fresher design, higher contrast name, and new burger graphics.
Extensive modifications were made to the burger graphic to address weaknesses in the source imagery.
An early version in French with side and top/bottom panels.
Coordination with a translator and regulatory agencies was necessary for the French/English & U.S./Canadian markets.
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