Portfolio - Intrawest Destination Next • Print Campaign
As part of Intrawest's 2007 "Destination Next" North American cross-resort promotion, creative elements were produced to meet an array of marketing goals, using newspaper advertisements, brochures and fliers, posters, banners, billboards, websites, e-campaigns and other mediums, some of which can be found below.
The Destination Next campaign resulted in substantially large increases in 'nights-booked' at Intrawest destination hotels nationwide, and was considered a huge success. Below are a number of print pieces that I helped to produce for this campaign.
The Destination Next campaign resulted in substantially large increases in 'nights-booked' at Intrawest destination hotels nationwide, and was considered a huge success. Below are a number of print pieces that I helped to produce for this campaign.
A eight page folding layout piece prepared for the Destination Next direct mail campaign.
Indesign, Photoshop
Large amounts of content had to be arranged on these panels while still illuminating key information within the ad.
A campaign advertisement placed nationally in the Globe and Mail newspaper, highlighting one main offer, three secondary offers, and airfare.
Photoshop, Illustrator
An envelope design created for the Destination Next campaign, containing various direct mail pieces. Shown unfolded, without flaps.
Indesign, Photoshop
A 4 page brochure insert produced as part of the destination next direct mail campaign. The above two pages fold around the two pages below.
Indesign, Photoshop
The design required fitting a separate offer for each individual resort, and associated copy and imagery.
An ad produced for the campaign to highlight an associated offer.
Photoshop, Illustrator
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